Astrology is trending among the Gen Z & Millennial crowd. If you don’t know your sun, moon, and rising signs yet, wyd? This campaign was intended to appeal to quip consumers through engaging, borderline off-brand, astrology-themed visuals. Because oral health can be just as trendy and cool as plugging your crush’s birthday into an Astrology app.

A collaboration with fellow brand designer Irene Chin, motion designer Atanas Dijibriov, and 3D designer Neil Jackson.

Disclaimer: this campaign was unfortunately cancelled, so many of the paid assets we created did not end up going live.