ART DIRECTION & DIGITAL DESIGN
quip Product Launches & Limited Editions
PROJECTS
Cordless Water Flosser & Rechargeable Brush Launch
Collaborated with the quip creative team on art direction & design for the launch of the quip Water Flosser and Rechargeable Toothbrush. Photography by Mari Juliano.
Art Director: Chanel Lai
Designers: Ora Castelli, Allison Costagliola
ART DIRECTION + LIFECYCLE & PAID MEDIA DESIGN
ART DIRECTION + PAID MEDIA DESIGN
Pride Electric Brush
The ‘Smile with Pride’ Limited Edition Toothbrush launched in June 2022 to celebrate pride month and raise money for the Ali Forney Center, a foundation that supports homeless LGBTQ+ youth. We used LGTBQ+ quip employees as our models.
Photography by Mari Juliano.
Creative Director: Johnny Cardenas
Art Director: Chanel Lai
Designers: Ora Castelli, Irene Chin
DIGITAL MEDIA DESIGN
Mouthwash Launch
Design and digital media production for the launch of the quip Mouthwash.
Art Director: Chanel Lai
Designers: Ora Castelli, Irene Chin, Heather Poole
DIGITAL MEDIA DESIGN
Gum Launch
Design and media production for the launch of the quip Gum. Click to expand & watch video ad below.
Art Director: Chanel Lai
Designers: Ora Castelli, Irene Chin, Heather Poole
Motion Design: Atanas Djibirov